Pratiwi, Marista Nilam and , Dr. Banu Witono, S.E., M.Si., AK., C.A. (2025) Pemanfaatan Digital Marketing sebagai Upaya Peningkatan Penjualan Produk Mango Smooth Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The Utilization of Digital Marketing as an Effort to Increase the Sales of Mango Smooth Products through the Independent Entrepreneurship Program of Muhammadiyah University of Surakarta 2023 discusses all the activities carried out by the author during the implementation of the Independent Entrepreneurship Program at Muhammadiyah University of Surakarta in 2023. The program was conducted over a period of five (5) months, from August 2023 to December 2023. As part of the MBKM program, Independent Entrepreneurship aims to provide practical experience by fostering students' interest and enthusiasm for entrepreneurship, instilling an entrepreneurial mindset and basic competencies, and enhancing the capacity and quality of university graduates. Additionally, through this activity, students can directly practice the impact of digital marketing on the products they create and market.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | digital marketing, peningkatan penjualan, wirausaha, program wirausaha merdeka universitas muhammadiyah surakarta |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Enterpreneurship H Social Sciences > HD Management, Business and Labor > Market Place/Business Online H Social Sciences > HF Commerce > Accounting H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | MARISTA NILAM PRATIWI |
| Date Deposited: | 05 Feb 2025 04:06 |
| Last Modified: | 11 Sep 2025 02:18 |
| URI: | http://eprints.ums.ac.id/id/eprint/130730 |
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