Firmansyah, Zaqi and , Kurnia Rina Ariani, S.E., Ak., M.Acc (2025) Program Wirausaha Merdeka : Meningkatkan Kemandirian Ekonomi Melalui Kolaborasi Industri Kreatif Dengan Pertanian Hidroponik. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The MBKM Final Assignment discusses all the activities carried out by the author while implementing the Independent Entrepreneurship Program at Muhammadiyah University of Surakarta which was carried out for 5 months. The Independent Entrepreneurship Program is one of the Independent Campus Learning Policy Programs (MBKM) which is currently being intensively promoted by the Ministry of Education and Culture. This Independent Entrepreneurship is under the auspices of the Ministry of Education, Culture, Research and Technology (Kemendikbudristek). The aim of the Independent Entrepreneurship Program is for students to be able to hone their entrepreneurial spirit, encourage increased entrepreneurial experience and increase students' employability abilities. This final assignment aims to outline practical steps and concrete action plans to realize the vision of economic independence. Through an in-depth understanding of existing challenges and opportunities, this research also focuses on developing marketing skills and business strategies that can be applied to introduce products to a wider market. Thus, this program not only provides direct experience in managing a business, but also equips students with the ability to face dynamic business challenges.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Independent Entrepreneurship Program, Economic Independence, Marketing Strategy |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Management, Business and Labor > Enterpreneurship H Social Sciences > HF Commerce > Accounting H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | ZAQI FIRMANSYAH |
| Date Deposited: | 03 Feb 2025 01:55 |
| Last Modified: | 11 Sep 2025 01:43 |
| URI: | http://eprints.ums.ac.id/id/eprint/130708 |
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