Alviana, Reni Nur and `, Kussudyarsana, S.E., M.Si., Ph.D. (2025) Pengaruh Sosial Media Engagement, Persepsi Kualitas Produk, Dan Persepsi Kemudahan Aplikasi Terhadap Minat Beli Produk Fashion Tik Tok Shop. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of Social Media Engagement, Product Quality Perception, and Application Ease of Use Perception on purchase intention for fashion products on TikTok Shop. A quantitative method was employed with a sample of 220 respondents selected through purposive sampling, consisting of TikTok Shop users who had purchased fashion products. Data were collected via questionnaires and analyzed using multiple linear regression. The results indicate that Social Media Engagement and Product Quality Perception have a positive and significant effect on purchase intention, while Application Ease of Use Perception does not have a significant impact. These findings highlight the importance of social media engagement and product quality in enhancing consumer purchase intention on the TikTok Shop platform.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Sudah di upload di jurnal nasional JOURNAL OF ECONOMIC, BUSINESS, AND ACCOUNTING (COSTING) |
| Uncontrolled Keywords: | Social Media Engagement, Product Quality Perception, Application Ease of Use Perception, Purchase Intention, TikTok Shop. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Management, Business and Labor H Social Sciences > HE Communications > Social Media H Social Sciences > HE Communications > Social Media > Tik Tok H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | RENI NUR ALVIANA |
| Date Deposited: | 16 Jan 2025 04:16 |
| Last Modified: | 12 Sep 2025 02:37 |
| URI: | http://eprints.ums.ac.id/id/eprint/130008 |
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