Pratiwi, Elmania Siptia and , Prof. M. Farid Wajdi, S.E., M.M., Ph.D. (2024) Pengaruh Persepsi, Motivasi, Dan Nilai Sosial Terhadap Pilihan Berkarir Di Bidang Start-Up Pada Generasi Z Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of perception, motivation, and social values on career choices in the Start-Up field among Generation Z in Surakarta. The research method employed is explanatory research with a quantitative approach. The sample includes Generation Z residents in Surakarta, selected through purposive sampling based on specific criteria, with a minimum of 118 respondents as determined by Slovin’s formula. Data collection was conducted through online and offline questionnaires. The perception variable includes Generation Z's views on a Start-Up career, the motivation variable describes the driving factors for choosing this career, and the social values variable measures societal perceptions of Start-Up careers. Data analysis techniques included validity testing, reliability testing, and linear regression analysis with the assistance of JASP software. The results indicate that perception and motivation significantly influence career choices in Start-Ups, while social values do not show a significant effect. This study is limited to the Surakarta area and does not consider other external factors. Future research is recommended to expand the study area and consider external factors for a more comprehensive understanding.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | artikel sudah di upload di l jurnal MSEJ : Management Studies and Entrepreneurship Journal (SINTA 4) pada tahun 2024 |
| Uncontrolled Keywords: | Generasi Z, karir Start-Up, motivasi, nilai sosial, persepsi, pilihan karir, Surakarta |
| Subjects: | B Philosophy (General); Religion, Islam > BB Psychology H Social Sciences > HD Management, Business and Labor > Management > Manajemen SDM |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | ELMANIA SIPTIA PRATIWI |
| Date Deposited: | 17 Jan 2025 03:40 |
| Last Modified: | 17 Jan 2025 03:41 |
| URI: | http://eprints.ums.ac.id/id/eprint/129967 |
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