Pengaruh Terpaan Konten Instagram @satupersenofficial Terhadap Minat Mengikuti Program Satu Persen Bagi Followers

Setiawan, Fandy Ahmad and , Riski Apriliani, S.I.Kom, M.A. (2024) Pengaruh Terpaan Konten Instagram @satupersenofficial Terhadap Minat Mengikuti Program Satu Persen Bagi Followers. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine whether or not there was an influence and how much influence the exposure to Instagram content @satupersenofficial had on the interest in participating in the Satu Persen Program for followers. The approach used in this study was quantitative with an explanatory research type. This study uses the SOR (Stimulus, Organism, Response) theory. Sample collection was carried out using the Simple Random Sampling technique, from the calculation of the Taro Yamane formula, the number of samples was 100 respondents. Data collection was carried out by distributing questionnaires to @satupersenofficial followers. The hypothesis in this study was tested using the T-test and the results showed that the hypothesis was accepted with a t-count score (14.395) > t-table (1.984). The results of the Determination Coefficient Test obtained an R value of 0.679 or 67.9% with a difference of 32.1% from other variables outside the study. From the results of the data analysis, information was obtained that exposure to Instagram content @satupersenofficial had a very significant effect on the interest in following the Satu Persen Program for followers.

Item Type:	Thesis (Skripsi)
Additional Information:	sudah di upload di CARAKA: Indonesia Journal of Communication pada tahun 2024
Uncontrolled Keywords:	Influence, Media exposure, Instagram, SOR Theory, Satu Persen
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	FANDY AHMAD SETIAWAN
Date Deposited:	17 Jan 2025 03:45
Last Modified:	17 Jan 2025 03:45
URI:	http://eprints.ums.ac.id/id/eprint/129962

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