Implementasi Digital Marketing sebagai Upaya Peningkatan Omzet Penjualan dan Brand Awareness pada Usaha Fashion Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023

Arifah, Siti Nur and , Dr.Banu Witono, S.E., M.Si., Ak., C.A. (2025) Implementasi Digital Marketing sebagai Upaya Peningkatan Omzet Penjualan dan Brand Awareness pada Usaha Fashion Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Implementation of Digital Marketing as an Effort to Increase Sales Turnover and Brand Awareness in Fashion Businesses through the 2023 Muhammadiyah Surakarta University Independent Entrepreneurship Program discusses the entire series of activities carried out by the author when implementing the Muhammadiyah Surakarta University independent entrepreneurship program in 2023. The series of activities carried out during the entrepreneurship program Merdeka includes seminar and workshop activities, MSME internships, digital acceleration, business pitching and prototypes, pre-expo and expo. The implementation of the program lasts for 5 (five) months, starting from August 5 2023 to December 3 2023. The independent entrepreneurship program which is part of MBKM, aims to provide opportunities for students to learn and develop into potential entrepreneurs (entrepreneurs) through activities outside the lecture class. So, students can improve their entrepreneurial spirit, soft skills, hard skills, management skills, and expand students' entrepreneurial experience. Apart from that, by taking part in the independent entrepreneurship program activities, students can also practice directly in applying digital marketing to promote and offer the products they produce more widely. By implementing digital marketing, students will know the impact of implementing digital marketing in increasing sales turnover and brand awareness of the products produced and marketed.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Kewirausahaan, Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta, Digital Marketing, Peningkatan Penjualan.
Subjects:	H Social Sciences > HD Management, Business and Labor > Market Place/Business Online H Social Sciences > HD Management, Business and Labor > Management > Marketing Management H Social Sciences > HD Management, Business and Labor > Management > Promosi H Social Sciences > HF Commerce > Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	SITI NUR ARIFAH
Date Deposited:	13 Jan 2025 02:42
Last Modified:	18 Mar 2025 08:13
URI:	http://eprints.ums.ac.id/id/eprint/129709

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