Sakinah, Canting Mutiara and , Prof. Dr. Muhammad Japar, M.Si., Kons. (2024) Hubungan Antara Fitur Live Streaming dan Gaya Hidup Hedonisme Dengan Perilaku Konsumtif Pada Mahasiswa. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the relationship between live streaming features and hedonism lifestyle with consumptive behavior. The research method used in this research is quantitative correlation. The population in this study were students of Universitas Muhammadiyah Surakarta using purposive sampling technique with the criteria that UMS students aged 18-24 years, users of online shopping applications. The sample used in this study amounted to 130 students. This study uses a scale of live streaming Features, hedonism lifestyle and consumptive behavior. The data analysis used is multiple linear regression analysis test. The results of data analysis from this study indicate that there is a significant relationship between live streaming features and hedonism lifestyle with consumptive behavior in students, this is evidenced by the results of R = 0.326 and Sig.0.001 <0.05. The test results of minor hypothesis 1 show that there is no significant positive relationship between live streaming features and consumptive behavior with a Sig value. 0,134 > 0,05. Then minor hypothesis 2 shows that there is a positive relationship between hedonism lifestyle and consumptive behavior with a Sig value. 0,000 < 0,05. The effective contribution in this study was 10.6% with a live streaming feature of 1.39% and a lifestyle of hedonism of 9.21% then the remaining 89.41% was influenced by other factors.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Fitur Live Streaming, Gaya Hidup Hedonisme, Perilaku Konsumtif |
| Subjects: | B Philosophy (General); Religion, Islam > BB Psychology B Philosophy (General); Religion, Islam > BB Psychology > BB1 Social Psychology |
| Divisions: | Fakultas Psikologi > S1 Psikologi |
| Depositing User: | CANTING MUTIARA SAKINAH |
| Date Deposited: | 25 Nov 2024 01:33 |
| Last Modified: | 25 Nov 2024 01:33 |
| URI: | http://eprints.ums.ac.id/id/eprint/129298 |
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