Khasanah, Amalia Uswatun and , Ir. Arinda Soraya Putri, S.T., M.T. (2024) Analisis Strategi Pengembangan Usaha Tekstil dengan Pendekatan SWOT dan Metode Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus: CV Multi Fortuna Indo Textile). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The business sector in Indonesia that continues to experience a decline amidst efforts to recover the economy after COVID-19 is the textile and ready-made clothing industry. This is evident in the textile business of CV Multi Fortuna Indo Textile (MULFITEX) in Klaten, Central Java. Since its establishment, this business has continuously faced problems in its development caused by various factors. The objective of this research is to examine the factors influencing the textile business and to determine the appropriate strategies for business development using the SWOT approach and the QSPM method. Strategy formulation requires three stages of data analysis, namely the input stage, the matching stage, and the decision-making stage. In the first stage, an analysis was conducted using the IFE and EFE matrices, resulting in scores of 2.571 and 2.544. Subsequently, an analysis was conducted using the IE matrix, placing the company's position in cell V, which is Hold and Maintain. The company can achieve stabilization by focusing on strategies to strengthen market competitiveness. The evaluation of the proposed strategies using the QSPM method became the decision-making stage with the top results being strategies WO-1 and WO-2 with TAS scores of 8.13 and 7.91. Alternative efforts of the selected strategy are carried out by utilizing opportunities to mitigate weaknesses. Like taking advantage of the open access to marketplaces to get closer to consumers, thus improving the textile business's shortcoming, which is minimal promotion.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Pengembangan Usaha, SWOT, QSPM |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | AMALIA USWATUN KHASANAH |
| Date Deposited: | 15 Nov 2024 02:37 |
| Last Modified: | 15 Nov 2024 02:37 |
| URI: | http://eprints.ums.ac.id/id/eprint/128717 |
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