Fauzi, Eksa and , Dr. Laili Etika Rahmawati, S.Pd., M.Pd (2024) Tourism Promotional Strategy Based On Product Diversification Of Trangsan Rattan In Sukoharjo Regency. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Tourism is a very important economic sector for many countries around the world. This research adopts Word of Mouth (WOM) theory with the aim of exploring product diversification-based promotional strategies in Sukoharjo Regency. This research uses a qualitative descriptive approach, with a tourism sector population in Sukoharjo Regency. The sample and population selected for this study were several informants from the Rattan Trangsan Tourism Village, who were selected using purposive sampling. Data collection was carried out through interviews and observations. Integrated Marketing Communication (IMC) in promotions, such as personal selling, sales promotion, publicity & public relations, direct selling, advertising, and word of mouth, has been implemented effectively in the Rattan Trangsan Tourism Village, strengthening the village's position as a leading tourist destination that combines cultural richness and sustainability
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Diversification; Promotional Strategy; Tourism; Word of Mouth; Integrated Marketing Communication. |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | EKSA FAUZI |
| Date Deposited: | 24 Aug 2024 02:34 |
| Last Modified: | 24 Aug 2024 02:34 |
| URI: | http://eprints.ums.ac.id/id/eprint/127960 |
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