Ramadhatik, Alifa Nur Edria and , Rona Rizky Bunga Chasana, S.I.Kom, M.A (2024) Pengaruh Terpaan Informasi Zero Waste Pada Instagram Aliansi Zero Waste Indonesia Terhadap Sikappengikutnya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Waste generation is one of the environmental problems faced in Indonesia. Environmental problems that occur due to lack of public information in the process of effective waste management (zero waste). Through the improvement of information technology in the digital era, social media can be used to convey information. This research wants to find out how the influence of the Zero Waste Indonesia Alliance's Instagram social media in providing zero waste information on the attitudes of its followers. The theory used in this research is the Stimulus-Organism-Respons theory. This form of research uses an explanatory quantitative research method. Questionnaire data collection using a Likerty scale distributed to 100 Instagram followers @aliansizerowaste.id. The results showed that there was a relationship between the independent variable and the dependent variable which showed the influence between exposure to zero waste information on the @aliansizerowaste.id Instagram account on the attitude of its followers by 50.7%, while 49.3% was influenced by other variables not examined. This research shows that Instagram can be an effective platform to disseminate information and raise awareness about zero waste. This research makes an important contribution in understanding the influence of social media in providing information about zero waste on attitudes.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Information exposure, Zero waste, Social Media, Stimulus Organism Respons Theory |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ALIFA NUR EDRIA RAMADHATIK |
| Date Deposited: | 22 Aug 2024 07:14 |
| Last Modified: | 22 Aug 2024 07:14 |
| URI: | http://eprints.ums.ac.id/id/eprint/127652 |
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