Perdana, Dewangga Ale Putra and , Nieldya Nofandrilla,S.E, M.A. (2024) Strategi Komunikasi Pemasaran Babrak Space Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
In the current era, coffee shops serve not only as places to drink coffee, but also as spaces for socializing with friends, working, or holding meetings. With the many amount of coffee shops opening nowadays, it's necessary for each one to have its own uniqueness to distinguish itself from others. The object of this research is a coffee shop and space called Babrak. This study focuses on how Babrak Space utilizes Instagram social media as a promotional tool through @Babrak.id. This research uses a qualitative descriptive method using the AIDA theory (Attention, Interest, Desire, Action). Data collection techniques include interviews with 4 respondents working at Babrak. Based on the conducted research, it was found that Babrak utilizes social media as a platform to promote its products through Instagram content, Facebook ads, Instagram ads, and offering sales promotions at certain times. The AIDA theory used by the Babrak Space marketing team via the Instagram social media platform @babrak.id in attracting consumer interest can be considered successful. This can be observed from the ratings obtained on Google Maps, the number of Babrak's Instagram followers reaching 12,000, and the increase in revenue obtained.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing Communications, Instagram, Coffee shop, AIDA |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > Media Massa |
| Depositing User: | DEWANGGA ALE PUTRA PERDANA |
| Date Deposited: | 22 Aug 2024 04:47 |
| Last Modified: | 22 Aug 2024 04:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/127613 |
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