Analisis Pesan Persuasif Kebersihan Lingkungan Pada Akun Instagram @pandawaragroup

Rahmadini, Maulida Iza and , Vinisa Nurul Aisyah, S.I.Kom., M.I.Kom (2024) Analisis Pesan Persuasif Kebersihan Lingkungan Pada Akun Instagram @pandawaragroup. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The large amount of waste leads to the potential for disease outbreaks and flood disasters. A young man from Bandung initiated actions to raise awareness and enthusiasm among residents in maintaining cleanliness. This study aims to examine the content of messages on the Instagram account @pandawaragroup. The research utilizes the Elaboration Likelihood Model (ELM), which explains two routes for processing messages: the central route and the peripheral route. This theory was proposed by Richard E. Petty and John T. Cacioppo in 1980. The study employs a descriptive qualitative method with content analysis of persuasive messages. The sampling was conducted over a one-year period, from March 2023 to March 2024, encompassing 142 Reels from the Instagram account @pandawaragroup. The results of this study indicate that the most frequently used messages are those containing factual information and field actions. In terms of message appeal, instruments are most commonly used in the peripheral route category. For the central route, messages involving field actions are used more frequently than those containing facts and evidence. The persuasive messages on the @pandawaragroup Instagram account combine factual information and field actions, with instruments used as an appeal.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	persuasive messages, content analysis, environmental cleanliness, social media.
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	MAULIDA IZA RAHMADINI
Date Deposited:	20 Aug 2024 06:41
Last Modified:	20 Aug 2024 06:41
URI:	http://eprints.ums.ac.id/id/eprint/127392

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