Wijaya, Fairuz Zahra and , Rona Rizkhy Bunga Chasana, S.I.Kom, M.A. (2024) Pengaruh Terpaan Tweet Respon Krisis Whitelab Terkait Acara “One Memorable Day With #SCIENTISTGANTENG Oh Sehun” Terhadap Brand Trust Followers. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
A crisis is a background problem for a company or organization. Crises can arise suddenly and if not handled properly, it will become a threat to the company. Therefore, companies must handle crises quickly and appropriately so that audiences continue to trust the company. In late 2022, brand Whitelab experienced a crisis when holding an event entitled “One Memorable Day with #ScientistGanteng Oh Sehun”. Various problems arose ranging from internal and external problems. Whitelab’s response also appeared through social media X (@whitelab_id). The response contained an apology and follow-up to the crisis that occurred. This study aims to determine how the influence of exposure to Whitelab’s crisis response tweets related to the event “One Memorable Day with #ScientistGanteng Oh Sehun” on brand trust followers @whutelab_id. The method used in this research is explanatory quantitative with a research sample of 100 respondents of X @whitelab_id followers. The results found that the influence of exposure to crisis response tweets was 39,7% and 60,3% was influenced by other factors that were not studied.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Respon krisis, Whitelab, brand trust, media sosial |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | FAIRUZ ZAHRA WIJAYA |
| Date Deposited: | 15 Aug 2024 01:18 |
| Last Modified: | 15 Aug 2024 01:18 |
| URI: | http://eprints.ums.ac.id/id/eprint/126942 |
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