Analisis Pengalaman Pelanggan dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Dengan Loyalitas Pelanggan Sebagai Variabel Mediasi

Wardani, Rezki and , Drs.Wiyadi, M.M., Ph.D and , Soepatini, S.E., M.M., Ph.D (2024) Analisis Pengalaman Pelanggan dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Dengan Loyalitas Pelanggan Sebagai Variabel Mediasi. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This article discusses customer experience and customer satisfaction on repurchase intention at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This study used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results showed that customer experience and customer satisfaction have a significant effect on loyalty, customer experience also affects repurchase intention. However, customer loyalty does not mediate the effect of customer experience and satisfaction on repurchase intention.

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	pengalaman pelanggan, kepuasan pelanggan, loyalitas pelanggan, minat beli ulang, Cafe Dokobox Mamuju.
Subjects:	H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	REZKI WARDANI
Date Deposited:	12 Aug 2024 06:20
Last Modified:	12 Aug 2024 06:20
URI:	http://eprints.ums.ac.id/id/eprint/126679

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