Pengaruh Terpaan Berita Respon Krisis Honda Vario Terhadap Brand Trust Pada Followers Instagram @Welovehonda_Id

Cartennia, Shania Luri and , Rona Rizkhy Bunga Chasana, S.I.Kom, M.A. (2024) Pengaruh Terpaan Berita Respon Krisis Honda Vario Terhadap Brand Trust Pada Followers Instagram @Welovehonda_Id. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

A sudden crisis can threaten an organization. A quick response is needed to bring the organization back to normal. As in the news of the Honda brand experiencing the crisis of the Honda Vario frame rusting and breaking. PT Astra Honda Motor responded and committed to dealing with the problem. The formulation of the problem of this study is how the influence of news exposure of the Honda Vario crisis response on brand trust in followers @welovehonda_id. This study aims to determine the effect of news exposure of the Honda Vario crisis response on brand trust on Instagram followers @welovehonda_id. The theory used in this research is S-O-R Theory. The method in this study is explanatory quantitative with a research sample of 100 respondents from @welovehonda_id followers. The results showed that the effect of exposure to crisis response news affected brand trust by 51.3% and 48.7% was influenced by other factors not examined.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Honda Vario, Brand trust, SOR Theory, Crisis response news exposure
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	SHANIA LURI CARTENNIA
Date Deposited:	13 Aug 2024 06:26
Last Modified:	13 Aug 2024 06:27
URI:	http://eprints.ums.ac.id/id/eprint/126671

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