Pengaruh Terpaan Pemberitaan Muhaimin Iskandar di Media Sosial terhadap Perilaku Pemilih pada Pemilu 2024

Sekarsari, Danis and , Rona Rizkhy Bunga Chasana, S.I.Kom, M.A (2024) Pengaruh Terpaan Pemberitaan Muhaimin Iskandar di Media Sosial terhadap Perilaku Pemilih pada Pemilu 2024. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Social networking sites have now become a major platform where users can access real-time up-to-date information on social, political, and economic issues. In addition, it was found that people are currently very active on social media, which means that the content they read about a particular politician can influence their voting decisions. Voter behavior is defined as a person's behavior in determining the most appropriate and preferred political choice. Thus, this must have an impact on how voters act in the future. This study investigates how news coverage of Muhaimin Iskandar on social media influences voter behavior. The researcher used an explanatory quantitative research method involving respondents, namely Instagram followers @cakiminow. The researcher used a non-probability purposive sampling technique to collect a sample of 100 individuals. The results of the study showed that there was an influence between voter behavior and exposure to news about Muhaimin Iskandar on social media by 60.3% and 39.7% was influenced by other factors not studied.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Media, Voter Behavior, Elections 2024
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	DANIS SEKARSARI
Date Deposited:	13 Aug 2024 04:51
Last Modified:	13 Aug 2024 04:51
URI:	http://eprints.ums.ac.id/id/eprint/126652

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