Rosiana, A'im and , Ali Zainal Abidin S.E., M.E (2024) Analisis Pengaruh Kreativitas Dan Inovasi Produk Bento Kopi Terhadap Keunggulan Usaha Bersaing Start-Up Di Industri Kreatif. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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ANALISIS PENGARUH KREATIVITAS DAN INOVASI PRODUK BENTO KOPI TERHADAP KEUNGGULAN USAHA BERSAING START-UP DI INDUSTRI KREATIF.pdf Download (402kB) |
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Abstract
The Independent Campus Program which is implemented with Merdeka Entrepreneurship aims to provide opportunities for students to learn and develop themselves through activities outside of lecture classes. By participating in this program students can master entrepreneurial skills supported by MSMEs. The Independent Entrepreneurship Program provides positive knowledge and knowledge about entrepreneurship as a whole for students to become entrepreneurs. In this activity we established an internship collaboration with Bento Kopi Kartasura branch. This method of internship activity is carried out directly by students, starting from the production sector, customer service, and financial processing. The internship process is carried out for 15 days. Carrying out this internship provides benefits now and in the future. Through this Independent Entrepreneurship program, students who take part will be provided with knowledge and activities. Starting from new knowledge with workshop events where each session material is different and the presenters are also different. Then also met very inspiring people in the field of entrepreneurship, from micro to large entrepreneurs. This is supported by the training we received for approximately 5 months with learning that was not only about theory, but we also met directly with various business people who in the future it is hoped will become connections and relationships in entrepreneurship. Currently there are 17 campuses selected to be able to hold the Independent Entrepreneurship program, one of which is Muhammadiyah University of Surakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | kampus merdeka, wirausaha Merdeka, UMKM, kewirausahaan. |
| Subjects: | H Social Sciences > HC Economic Development |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan |
| Depositing User: | A'IM ROSIANA |
| Date Deposited: | 09 Aug 2024 03:42 |
| Last Modified: | 09 Aug 2024 06:00 |
| URI: | http://eprints.ums.ac.id/id/eprint/126317 |
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