Pengaruh Citra Destinasi Terhadap Kesetiaan Destinasi Dengan Keaslian Sebagai Variabel Mediasi (Studi Pada Wisata Kuliner Halal Khas Solo)

Diyah Isqorini, Ririn and -, Muhammad Sholahuddin, S.E., M.Si.,Ph.D and -, Dr. Edy Purwo Saputro, S.E., M.Si (2024) Pengaruh Citra Destinasi Terhadap Kesetiaan Destinasi Dengan Keaslian Sebagai Variabel Mediasi (Studi Pada Wisata Kuliner Halal Khas Solo). Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of destination image, destination authenticity, and destination loyalty. The research employs a quantitative approach. Data collection involved 150 respondents, achieved through the distribution of online questionnaires to individuals who had visited typical Halal culinary tourism destinations in Solo, selected using proposive sampling. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM PLS). The data analysis results indicate that destination image has a significant positive influence on destination authenticity. Furthermore, destination authenticity significantly and positively influences destination loyalty. Destination image also significantly and positively influences destination loyalty. The data analysis also shows that destination authenticity mediates the influence of destination image on destination loyalty.

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	destination image, destination authenticity, destination loyalty
Subjects:	H Social Sciences > HD Management, Business and Labor > HD28 Management
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	RIRIN DIYAH ISQORINI
Date Deposited:	08 Aug 2024 02:36
Last Modified:	08 Aug 2024 02:36
URI:	http://eprints.ums.ac.id/id/eprint/126217

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