Citra Perempuan Cantik Dalam Iklan Kosmetik Wardah (Analisis Semiotika Roland Barthes)

Nirwana, Nukyfera Agam and , Yanti Haryanti, M.A (2024) Citra Perempuan Cantik Dalam Iklan Kosmetik Wardah (Analisis Semiotika Roland Barthes). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to explore the portrayal of beautiful women in Wardah cosmetic advertisements version "Feel the Beauty" using Roland Barthes' semiotic approach. The research method employed is qualitative descriptive research related to the research objectives, utilizing a semiotic approach. Data collection techniques include observation and audiovisual analysis. Based on the research findings, the main discovery indicates that the concept of beauty in the advertisements can be categorized into two main categories: physical beauty (outward appearance) and inner beauty, both of which are encompassed within the classical concept of beauty. Through Roland Barthes' semiotic method, this research aims to comprehend how Wardah cosmetic advertisements "Feel the Beauty" depict the image of beautiful women and how these meanings can be interpreted within the context of physical and inner beauty. It is important to acknowledge that the use of cosmetics holds deeper meanings for many women, serving as a means of self-discovery both physically and spiritually. Thus, this advertisement raises awareness of the importance of appreciating beauty from within and highlights the significance of acknowledging diversity in beauty standards.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	semiotics, women, physical beauty, inner beauty
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	NUKYFERA AGAM NIRWANA
Date Deposited:	11 Jul 2024 03:31
Last Modified:	11 Jul 2024 03:31
URI:	http://eprints.ums.ac.id/id/eprint/125035

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