Respati, Muhammad Ilyasa Pradipta and , Dr. Budi Santoso, S.Sos., M.Si (2024) Strategi Komunikasi Humas Universitas Muhammadiyah Surakarta Untuk Mewujudkan Internasionalisasi UMS Melalui Sosial Media Tahun 2022-2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Communication is an important aspect in the world of higher education. To be able to run well, communication requires a strategy to realize its goals. UMS Public Relations, one of the areas responsible for disseminating information to the public, has the responsibility of stakeholders to realize the internationalization of UMS with social media. This research aims to determine the communication strategy carried out by Public Relations of the Muhammadiyah University of Surakarta to realize the internationalization of UMS through social media in 2022-2023. The method used in this research is qualitative. Researchers collect data according to existing events. Then it was analyzed using the Miles and Huberman analysis technique, namely by reducing data, presenting data and drawing conclusions. The results of this research are that UMS Public Relations through social media conveys messages in the form of UMS' achievements at both national and international levels. The impact of this strategy is an increase in followers and visitors on UMS's social media. Apart from that, UMS also launched a new face on the ums.ac.id website by providing three language features, namely Indonesian, English and Arabic. All of these things were done to support or realize internationalization at UMS.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Humas, Strategi Komunikasi, UMS, Sosial Media, Internasionalisasi |
| Subjects: | H Social Sciences > HE Communications > HE2 Public Relations H Social Sciences > HE Communications > HE4 Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | MUHAMMAD ILYASA PRADITA R |
| Date Deposited: | 11 May 2024 04:20 |
| Last Modified: | 11 May 2024 04:20 |
| URI: | http://eprints.ums.ac.id/id/eprint/123491 |
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