Strategi Komunikasi UMKM Clean Shoes Solo Berbasis Electronic Word Of Mouth

Mulanjari, Hutami Intan and , Nieldya Nofandrilla, S.E., M.A (2024) Strategi Komunikasi UMKM Clean Shoes Solo Berbasis Electronic Word Of Mouth. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Marketing communication strategies can encourage companies to be more creative and innovative. One effective way to market goods and services in this digital era is Electronic Word of Mouth. Electronic word of mouth on Instagram social media makes the marketing process into a new, creative, and efficient direction. For example, someone who is satisfied with the service, product, or service received then makes a review on social media such as Instagram by posting photos or videos that are packaged with the ig story feature and feed on Instagram. The purpose of this research is to find out how the Clean Shoes Solo MSME Communication Strategy is based on Electronic Word Of Mouth. This research is a research that uses a descriptive qualitative approach. Data collection techniques used in this study were interviews and documentation. This research was conducted at Clean Shoes Laundry Solo City, which is located at Perum Tiara Ardi Mojosongo Solo. The results of this study show the marketing communication strategy through Electronic Word of Mouth used by Clean Shoes Solo by using social media instragram with the @Cleanshoes.solo account, and utilizing the features available on Instagram to provide information about promos and provide content. attract followers to attract consumers' attention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Communication Strategy, Electronic Word of Mouth
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	HUTAMI INTAN MULANJARI
Date Deposited:	08 May 2024 08:23
Last Modified:	08 May 2024 08:23
URI:	http://eprints.ums.ac.id/id/eprint/123265

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