Pengaruh Environmental Awareness, Pricing, dan Relative Advantage terhadap Consumer Switching Intention pada Mobil Listrik (pada Pemilik Mobil Berbahan Bakar Fosil di Surakarta)

Qudsiyah, Yusfina and , Kussudyarsana, S.E., M.Si., Ph.D. (2024) Pengaruh Environmental Awareness, Pricing, dan Relative Advantage terhadap Consumer Switching Intention pada Mobil Listrik (pada Pemilik Mobil Berbahan Bakar Fosil di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Everyone wants a comfortable and pollution-free environment, but the reality is difficult to achieve as environmental pollution has spread in various places. There are various types of environmental pollution, but air pollution has the most significant impact. In order to reduce the impact of environmental pollution from vehicle gas emissions, the government continues to provide support to switch from fossil fuel cars to electric cars. Electric cars use electrical energy stored in batteries or other energy storage media. Environmental awareness is defined as the extent to which consumers pay attention to environmental quality, as well as their level of commitment to environmental behavior in everyday life. Price is the amount charged for a product or service. Relative Advantage is defined as the extent to which a particular product is considered superior to existing products. This study aims to determine the interest of the public in efforts to reduce environmental pollution by using electric cars. The population in this study was the Surakarta city community with 220 respondents. This research method is quantitative using SPSS software as a data processing tool. The results of this study are Enviromental Awareness has a positive and significant effect on Consumer Switching Intention. Pricing has a positive and significant effect on Consumer Switching Intention. Relative Advantage has a positive but insignificant effect on Consumer Switching Intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Enviromental Awareness, Pricing, Relative Advantage, Consumer Switching Intention, Mobil Listrik.
Subjects:	H Social Sciences > HD Management, Business and Labor H Social Sciences > HD Management, Business and Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YUSFINA SEKAR QUDSIYAH
Date Deposited:	11 May 2024 03:12
Last Modified:	11 May 2024 03:12
URI:	http://eprints.ums.ac.id/id/eprint/123229

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