Gaya Hidup Konsumtif Fast Fashion Oleh Masyarakat Urban (Studi Fenomenologi Terkait Gaya Hidup Fast Fashion Mahasiswa Surakarta)

Wibawa, Alvian Pratama and , Arif Surya Kusuma, S. Ikom., M. A (2024) Gaya Hidup Konsumtif Fast Fashion Oleh Masyarakat Urban (Studi Fenomenologi Terkait Gaya Hidup Fast Fashion Mahasiswa Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Fast Fashion is a term used in the textile industry where clothing models allow for relatively fast changes. The fast fashion trend is of interest to urban communities, especially young people such as students, who will be used as a background for researchers to look at their lifestyle practices. This research uses a descriptive qualitative method using Pierre Bourdieu's lifestyle approach to determine the results of the fast fashion lifestyle practices of Surakarta students. The research results show that clothing style is a reflection of a person's identity, as well as how urban society assesses an individual based on what he wears every day. So Fast fashion gives urban people the means to experiment with their style, create a unique image and evolve over time.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Fast Fashion, Lifestyle, Students, Urban Society, Identity, Self Image, Consumptive, Trends
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ALVIAN PRATAMA WIBAWA
Date Deposited:	22 Apr 2024 03:22
Last Modified:	22 Apr 2024 03:22
URI:	http://eprints.ums.ac.id/id/eprint/122784

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