Hendrakusuma, R. Fauzi and , Yudha Wirawanda, S.I.Kom., M.A. (2024) Konstruksi Identitas Komunitas Vespa Senja (Studi Deskriptif Kualitatif Konstruksi Identitas Anggota Komunitas “Vespa Senja” di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The emergence of a Vespa motorbike community is supported by a sense of individuality, namely fellow motorbike users with a certain brand. In addition, there is a strong desire to interact for a sense of belonging and pride in a motorcycle brand. The vespa community itself is formed by living together in which its members are bound by a strong relationship, and naturally there is a similar taste in vehicles attached to them. The approach in this study uses descriptive to examine the problem, which aims to understand the phenomenon factually, to what is experienced by research subjects in depth with a description of the form. The result of this research is the construction of identity in the Vespa Twilight community during the process, the members who try to adapt and adapt to each other in the community (externalization) with one aim to introduce the community to the public by building interesting communication through social media content and various activities - vespa community events (objectivity) so that this is able to capture and strengthen relationships within the community. With the establishment of this community, a good attitude character is formed for each member of the Twilight Vespa community (internalization).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | construction, identity construction, vespa community, twilight vespa |
| Subjects: | T Technology > T Technology (General) T Technology > TZ Technical Information |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | Unnamed user with username l100217305 |
| Date Deposited: | 01 Apr 2024 03:36 |
| Last Modified: | 01 Apr 2024 03:36 |
| URI: | http://eprints.ums.ac.id/id/eprint/122707 |
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