Aprilia, Nisa and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2024) Consumer Behavior Information Processing Methods and Decision-Making Methods Present in The Market: Consider on Personal Course. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
For effective marketing activities, it is important to understand the various kinds of customers who are the target of marketing. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that can influence consumer's decision-making processes. Consumer behavior can also be defined as those acts of consumers directly involved in obtaining using and disposing of economic goods and services. It blends elements from psychology, sociology, and economics factors that influence consumer decision-making based on the cognitive model of psychology that is the basis of consumer behavior. This essay is based on a personal course that aims to advance a psychological understanding of consumer behavior needed to develop an understanding of consumer behavior necessary for effective marketing strategies.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Consumer Behavior, Decision Making, Marketing Strategies. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username b101173013 |
| Date Deposited: | 13 Feb 2024 01:57 |
| Last Modified: | 13 Feb 2024 01:57 |
| URI: | http://eprints.ums.ac.id/id/eprint/122254 |
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