Pengaruh Paid Promote, Social Media Marketing dan Electronic Word of Mouth terhadap Minat Beli Tiket pada Pariwisata Solo Safari

Pradana, Adhirajasa Deva Amananta and , Ahmad Mardalis, SE.,MBA (2024) Pengaruh Paid Promote, Social Media Marketing dan Electronic Word of Mouth terhadap Minat Beli Tiket pada Pariwisata Solo Safari. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Solo is a tourist destination in Indonesia. This city offers many foods and tourist attractions. There are many references to tourist attractions in the Solo area, one of which is Solo Safari. Various efforts to face competition and maintain the existence of Solo Safari include understanding how to promote it, especially on social media. This research aims to determine the direct influence of paid promotion, social media marketing, and electronic word of mouth on interest in buying Solo Safari tickets. The approach used in this research is quantitative and uses the help of SmartPLS 3.0 software. The sampling method was non-probability sampling, with 400 respondents from the purposive sampling type. The research results show that paid promotion has a positive and significant influence on interest in purchasing Solo Safari tickets, social media marketing has a positive and significant influence on purchase interest, and electronic word of mouth has a positive and significant influence on purchase interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Paid Promote, Social Media Marketing, Electronic Word of Mouth, Minat Beli
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Management, Business and Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADHIRAJASA DEVA AMANANTA PRADANA
Date Deposited:	19 Feb 2024 05:04
Last Modified:	19 Feb 2024 05:05
URI:	http://eprints.ums.ac.id/id/eprint/122223

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