Pengaruh Program Wirausaha Merdeka Terhadap Pengetahuan Dan Keterampilan Kewirausahaan Mahasiswa Menuju Entrepreneur Muda Di Era Digital Dan Sosial Media

Kinasih, Alivia Nabila and , Dr. Eni Setyowati, S.E., M.Si (2024) Pengaruh Program Wirausaha Merdeka Terhadap Pengetahuan Dan Keterampilan Kewirausahaan Mahasiswa Menuju Entrepreneur Muda Di Era Digital Dan Sosial Media. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In the current digital era, many jobs have been replaced by technology or robots. Job competition is now becoming tighter to get a decent job. The best solution to this problem is to prepare the younger generation to have an entrepreneurial spirit so that later they can have their own business. Many young people are unemployed and having an entrepreneurial spirit is one of the many alternatives to overcome limited job opportunities and reduce the number of unemployed. Thus, the government has made several efforts to encourage the development of an entrepreneurial spirit through entrepreneurship training or coaching programs, one of which is the Independent Entrepreneurship program. The aim of this program is to provide opportunities for students to learn, hone their entrepreneurial spirit, increase their entrepreneurial experience, increase their employability, and develop themselves to become young entrepreneurs through several activities outside of the lecture class. The method used is a combination of learning by doing, namely learning that does not only focus on theory, but directly puts it into practice. This method teaches students to engage directly with previously taught business material and see how these concepts work in entrepreneurial practice. The series of Independent Entrepreneurship activities include workshops, internships, startup acceleration, pitching, and expo. Several series of activities are divided into 4 stages, namely the Preparation or Planning Stage (Planning), the Implementation Stage (Acting), the Evaluation and Assessment Stage (Evaluation and Assessment), and the Follow Up Stage (Follow Up). In conclusion, through this program students get facilities to start developing their entrepreneurial potential. This program can provide students with the practical experience and skills needed to become successful entrepreneurs.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Wirausaha Merdeka, digital, sosial media, entrepreneur muda
Subjects: H Social Sciences > HC Economic Development
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User: ALIVIA NABILA KINASIH
Date Deposited: 23 Jan 2024 07:12
Last Modified: 23 Jan 2024 07:12
URI: http://eprints.ums.ac.id/id/eprint/120044

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