Rizki, Galuh Sindhu Ageng and , Dr. Ir. Suranto, S.T, M.M, M.Si (2024) Strategi Pengembangan UMKM Peningkatan Penjualan (Studi Kasus: Sejalan Coffee). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
D600190029_NASKAH PUBLIKASI.pdf Download (676kB) |
|
PDF (Surat Pernyataan Publikasi)
Surat pernyataan publikasi Galuh Sindu.pdf Restricted to Repository staff only Download (153kB) | Request a copy |
Abstract
This research aims to innovate to shape target consumers to avoid intense competition against competitors and increase sales. The benefits of this research increase sales by relying on analysis of the methods that have been applied. The research stage will begin by conducting a questionnaire to determine the analysis of satisfaction scores based on a comparison of internal factors from consumers of Sejalan Coffee and competitor shops. Then strategy planning using the Blue Ocean Strategy using the strategy canvas and four-step framework. So, what factors must be removed, reduced, increased and created. The results of this research are a proposed design from the Blue Ocean Strategy, namely adding variables with the addition of the signature menu concept Sejalan Gin Coffee, Sejalan Ready To Go packaged coffee, and a criticism and suggestion box.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | UMKM, Strategy Canvas, four-step framework, Blue Ocean Strategy |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | GALUH SINDHU AGENG RIZKI |
| Date Deposited: | 22 Jan 2024 02:23 |
| Last Modified: | 22 Jan 2024 02:23 |
| URI: | http://eprints.ums.ac.id/id/eprint/119890 |
Actions (login required)
 |
View Item |
