Nurhuda, Tommas Edo and , Dr. Eni Setyowati, S.E., M.Si (2024) Analisis Proses Produksi Pemasaran dan Manajemen Bisnis sebagai Implementasi Program Magang Wirausaha Merdeka: Studi Kasus CV Yuspin. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Undergraduate level education at universities, whether private or state managed, not only provides learning and knowledge to students, but also provides degrees attached to their names. However, granting this degree does not guarantee that students will easily get a job in accordance with their field of study. Many graduates face difficulties in finding work, leading to an increase in unemployment rates. Recognizing this problem, the Indonesian government, through the Ministry of Education and Culture, developed an Independent Entrepreneur training program Entrepreneurship program at the Muhammadiyah University of Surakarta in 2022. This program aims to stimulate students' interests and talents, as well as assist them in creating jobs according to their abilities and competencies. Entrepreneurship education is considered crucial for reducing the unemployment rate in Indonesia. This program lasts for four months and involves a number of activities, ranging from workshops with experienced entrepreneurs, internships in small and medium enterprise (UKM) units, pitching activities, to making prototypes or innovative products by students. The final stage involves marketing student products to the public. The results of this program are in line with expectations, showing that these activities can help students become active entrepreneurs. Funding support and field guidance from supervisors also play a role in increasing the entrepreneurial spirit of students at Muhammadiyah University of Surakarta. This program provides concrete solutions to the challenge of unemployment by developing students' entrepreneurial skills and encouraging them to create jobs in the future.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | undergraduate level education; independent campus study students (MBKM); independent entrepreneur; student empowerment |
| Subjects: | H Social Sciences > HC Economic Development |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan |
| Depositing User: | TOMMAS EDO NURHUDA |
| Date Deposited: | 17 Jan 2024 03:08 |
| Last Modified: | 17 Jan 2024 03:10 |
| URI: | http://eprints.ums.ac.id/id/eprint/119608 |
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