Analisis Strategi Pemasaran Menggunakan Strategi STP (Segmentation, Targeting, Positioning) pada PT. Berkah Ridho Cinta Indonesia

Ningrum, Hellenna Kusuma and , Ir. Maulidyah Indira Hasmarini, MP. (2024) Analisis Strategi Pemasaran Menggunakan Strategi STP (Segmentation, Targeting, Positioning) pada PT. Berkah Ridho Cinta Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This examination plans to make sense of the STP (Sectioning, Focusing on, Situating) promoting procedure in advertising Brownies Cinta business items at PT. Berkah Ridho Cinta Indonesia. This study employs descriptive qualitative methods and collects primary and secondary data through the use of descriptive analysis techniques. Geographic segmentation in the STP marketing analysis focuses on the Surakarta Residency area, which has a greater likelihood of repeat purchases. The segments are divided into buyers such as housewives or private employees aged 25-44 years. The psychographics section centers on customers who often like food or snacks, especially cakes or brownies for personal consumption, treats, or small gifts. It is anticipated that the Brownies Cinta business's product and business performance will be supported by the implementation of the STP marketing strategy. As a result, consumers will become more familiar with the Brownies Cinta products produced and the company will be able to increase and expand its market share. The scientist presumed that carrying out the STP technique in the Brownies Cinta business had a seriously enormous impact on expanding deals, this has been made sense of by the consequences of meetings and perceptions did by the specialist.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Strategi Pemasaran, Segmentasi, Target, Posisi
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic Development
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User: HELLENNA KUSUMA NINGRUM
Date Deposited: 08 Jan 2024 02:09
Last Modified: 08 Jan 2024 02:09
URI: http://eprints.ums.ac.id/id/eprint/119263

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