Pengembangan Bisnis Franchise Melalui Program Mbkm Wirausaha Merdeka

Tyas, Dewi Lampahing and , Dr. Agung Riyardi, S.E., M.Si (2024) Pengembangan Bisnis Franchise Melalui Program Mbkm Wirausaha Merdeka. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In this modern era, we can see many franchise businesses where with their own characteristics and have considerable business opportunities. The development of a food or beverage franchise business to be raised to the domestic and international markets. Reflecting on this, the Indonesian government compiled and designed an Independent Entrepreneurship training program from the MBKM parent program. In this MBKM Entrepreneurial Merdeka program, we can take advantage of franchise business opportunities through this program which is a forum for students to improve entrepreneurship. Independent Entrepreneurship at the University of Muhammadiyah Surakarta in 2022. This program aims to stimulate students' interests and talents, and assist them in creating jobs in accordance with their abilities and competencies. Entrepreneurial education is considered crucial to reduce the unemployment rate in Indonesia. The franchise business that I developed in the beverage sector is Pak Joyo Ice Tea which has requirements and categories that are easily accepted by everyone so it is expected to grow quite rapidly. This program lasts for 4 months starting from workshops with experienced entrepreneurs, internships in startup companies, pitching activities, to making prototypes or marketing products that have been developed. The last stage is an expo that aims to market products to the public. Through this program, it can develop students' talents in entrepreneurship and encourage students to create jobs in the future.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	franchise,MBKM,wirausaha merdeka
Subjects:	H Social Sciences > HC Economic Development
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	Dewi Lampahing Tyas
Date Deposited:	11 Jan 2024 01:20
Last Modified:	11 Jan 2024 01:25
URI:	http://eprints.ums.ac.id/id/eprint/119249

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