Sriwanti, Retno Erlina and , Ali Zainal Abidin, S. E, M. E (2023) Kajian Kewirausahaan Mahasiswa pada Bidang Fashion: Studi Kasus Usaha "Eclorophyl". Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Developments in the fashion sector in Indonesia are currently continuing to increase, various styles are being applied to suit the times. The Ministry of Education and Culture opened the Independent Campus Program which is one of the MBKM Programs. Muhammadiyah University of Surakarta is one of the universities implementing Independent Entrepreneur. This activity aims to increase the entrepreneurial spirit, provide opportunities for students who have an interest in the field of entrepreneurship so as to increase quality college graduates who are expected to reduce educated unemployment at the tertiary level in Indonesia. One of the businesses resulting from the Independent Entrepreneur UMS activities is the Eclorophyl business. The Eclorophyl business operates in the field of fashion design which uses ecoprint techniques in the product manufacturing process. The ecoprint technique was chosen because it can overcome the problem of leaf and flower waste which is still not utilized optimally. Apart from that, ecoprint uses leaves and flowers as motifs so that it can reduce the use of chemical colors which can damage the environment. Business name of Eclorophyl inspired by a combination of the words Eco and Clorophyl which taken from English. Eco means ecosystem/environment and Chlorophyl means chlorophyll or the green substance of leaves. The types of products sold include: Clothes, Tote bags, Sling bags, Cardigans, Veils and Bucket hats.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | wirausaha, fashion desain, ecoprint, usaha Eclorophyl |
| Subjects: | H Social Sciences > HC Economic Development |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan |
| Depositing User: | RETNO ERLINA SRIWANTI |
| Date Deposited: | 27 Dec 2023 03:14 |
| Last Modified: | 27 Dec 2023 03:14 |
| URI: | http://eprints.ums.ac.id/id/eprint/119155 |
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