Starting An Entrepreneurship Journey Through Wirausaha Merdeka Workshop Of Universitas Muhammadiyah Surakarta

Agustin, Dinni Rachma Ragil and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2023) Starting An Entrepreneurship Journey Through Wirausaha Merdeka Workshop Of Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is motivated by the large number of unemployed college graduates. In fact, there are many opportunities to create new jobs. Therefore, it is necessary to introduce entrepreneurship education to students so that their entrepreneurial spirit develops. One of them is through the Merdeka Entrepreneurship Programme workshop activities. This activity aims to provide basic knowledge of entrepreneurship training in order to develop an entrepreneurial spirit in the scope of students so that they can create creative and innovative ideas so that later they can meet their own needs and the needs of the surrounding community by opening up jobs. Workshop activities are filled with various materials, practices, and sharing experiences conveyed directly by MSME actors. The material provided includes SWOT analysis, a business model canvas, making business plans, marketing strategies, and the practice of calculating HP products and HP sales. This form of activity is a workshop that is carried out for 100 hours in a hybrid manner within one month in September 2022. The author uses a qualitative method with a literature study technique. The results of the independent entrepreneurship workshop are to provide knowledge, experience, skills, insights, networks, and a mindset to become an entrepreneur.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Entrepreneurship, Students, training, workshop, independent entrepreneurship
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DINNI RACHMA RAGIL AGUSTIN
Date Deposited:	22 Nov 2023 06:44
Last Modified:	22 Nov 2023 06:44
URI:	http://eprints.ums.ac.id/id/eprint/118857

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