Wijaya, Annissa and , Dr. Jati Waskito, S.E., M. Si (2023) The Influence Of Green Trust As A Mediation Variable Between Green Wom And Green Perceived Value On Green Purchase Intention On Wardah Products In Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASPUB ANNISSA WIJAYA 2.pdf Download (136kB) |
|
PDF (Surat Pernyataan Publikasi)
SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (348kB) | Request a copy |
Abstract
The purpose of this study is to analyze the effect of Green Word of Mouth (WOM) on Green Trust in Wardah products, analyze the effect of of Green Perceived Value on Green Trust in Wardah products, Analyzing the effect of Green Word of Mouth (WOM) on Green Purchase Intention on Wardah products, analyzing the effect of Green Perceived Value on Green Purchase Intention on Wardah products, analyzing the effect of Green Trust on Green Purchase Intention on Wardah products, analyzing the role of Green Trust as a mediator on the influence of Green Word of Mouth (WOM) on Green Purchase Intention in Wardah products, analyzing the role of Green Trust as a mediator on the effect of Green Perceived Value on Green Purchase Intention in Wardah products.The research technique used is quantitative, data collection uses a questionnaire method and the sample in this study amounted to 100 people with purposive sampling. The analysis in this study was assisted using SPSS and SmartPLS. Green word of mouth (WOM) has a positive and significant effect on green trust in Wardah products in Surakarta. Green perceived value has a positive and significant effect on green trust in Wardah products in Surakarta. Green trust has a positive and significant effect on green purchase intention for Wardah products in Surakarta. Green word of mouth (WOM) has no effect on green purchase intention for Wardah products in Surakarta. Green perceived value has a positive and significant effect on green purchase intention for Wardah products in Surakarta. Green trust is able to mediate the influence of green word of mouth (WOM) on the green perceived value of Wardah products in Surakarta. Green trust is able to mediate the influence of green perceived value on green purchase intention for Wardah products in Surakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Green perceived value, green purchase intention, green trust, green word of mouth |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANNISSA WIJAYA |
| Date Deposited: | 21 Nov 2023 02:55 |
| Last Modified: | 21 Nov 2023 02:55 |
| URI: | http://eprints.ums.ac.id/id/eprint/118686 |
Actions (login required)
 |
View Item |
