Windiyanto, Refin and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2023) Strategi Komunikasi Pemasaran Terpadu pada Angkringan Baloeng Gadjah. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
publikasi perpus.pdf Download (477kB) |
|
PDF (Surat Pernyataan Publikasi)
Doc1ref.pdf Restricted to Repository staff only Download (259kB) | Request a copy |
Abstract
This research describes the integrated marketing communication strategy at Angkringan Baloeng Gajah. The purpose of this research is to explain and identify the integrated marketing communication strategy at Angkringan Baloeng Gajah. This research used a qualitative descriptive method using interview and observation data collection techniques. The sources of this research consisted of a manager and customers at Angkringan Baloeng Gajah. The result of this research with the application of the AIDA theory which consists of four steps. The first step is attention, this step aims to attract the attention of potential customers by advertisements through media online and media offline. The second step is interest, this step aims to build customers interest by providing promotions through advertisements that are disseminated. The third step is desire, this step aims to make a sense with customers interest by providing the best service to them. The fourth step is action, this step is the last step where customers have purchased products that have been offered.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | AIDA, angkringan baloeng gadjah, integrated marketing communication, communication strategy. |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | REFIN WINDIYANTO |
| Date Deposited: | 20 Nov 2023 23:46 |
| Last Modified: | 20 Nov 2023 23:46 |
| URI: | http://eprints.ums.ac.id/id/eprint/118613 |
Actions (login required)
 |
View Item |
