Nurhidayah, Siti and , Drs. Joko Sutarso, M.Si (2023) Strategi Komunikasi Pemasaran D’lawu Bistro & Mountain Cottage Tawangmangu Dalam Meningkatkan Pengunjung. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Researchers conducted research on one of the tourism industry businesses in the field of restaurants and lodging, namely D'Lawu Bistro & Mountain Cottage Tawangmangu. The research objective is how the marketing communication strategy at D'lawu Bistro & Mountain Cottage is to increase visitors in the midst of competition. The theory used is persuasive theory with qualitative data analysis. The results show that the marketing communication strategy carried out by D'Lawu Bistro & Mountain Cottage uses 7 integrated marketing communication strategies (IMC), namely direct marketing, digital marketing, sales promotion, public relations, marketing personal, word-of-mouth marketing and experiential marketing.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Communication Strategy, Persuasive, Integrated marketing communications (IMC) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | SITI NURHIDAYAH |
| Date Deposited: | 18 Nov 2023 06:56 |
| Last Modified: | 18 Nov 2023 06:56 |
| URI: | http://eprints.ums.ac.id/id/eprint/118530 |
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