Putri, Prima Alqurnia and , Moh. Chairil Asmawan, S.E., M.Pd (2023) Strategi Digital Marketing Pada Berlian Florist Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to find out the digital marketing strategy carried out by Berlian Florist to increase consumer interest and to find out about what social media is used by Berlian Florist. The research method used is descriptive qualitative, using data collection techniques in the form of observation, interviews and documentation. The research subjects were Berlian Florist owners and employees. The object of this research is the marketing strategy through digital marketing at Berlian Florist. The research results show that 1) Digital marketing by Berlian Florist is marketing via social media Instagram and WhatsApp. 2) The advantage of the digital marketing strategy implemented is that social media is the main alternative for marketing businesses in the current era, implementing regular content creation, and also getting prices. which is cheaper than other flower shops 3) Obstacles and solutions that can be taken are unstable internet networks by using wifi or buying appropriate data packages, less efficient time management by notifying customers in advance to order well in advance, If there are orders outside the city, the solution is usually to ask first about the location so that when customers order real Diamond flowers, they can suggest buying fake flowers, and when faced with competitors who have the same business, the solution is to give discounts to customers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | digital marketing, social media, Instagram |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | PRIMA ALQURNIA PUTRI |
| Date Deposited: | 18 Nov 2023 06:41 |
| Last Modified: | 18 Nov 2023 06:41 |
| URI: | http://eprints.ums.ac.id/id/eprint/118506 |
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