Analisis Strategi Perusahaan Menggunakan Metode Business Model Canvas dan Analisis SWOT Pada PT Madubaru Yogyakarta

Avianto, Dwi Cahyo and , Hafidh Munawir, S.T., M.Eng (2023) Analisis Strategi Perusahaan Menggunakan Metode Business Model Canvas dan Analisis SWOT Pada PT Madubaru Yogyakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

PT Madubaru Yogyakarta is a sugar cane-based agro-industrial company where the main business is a sugar factory and a alcohol factory. Products produced by PT Madubaru include bulk sugar, retail sugar, pure alcohol, spirits, fertilizer and hand sanitizer. The products sold are quality basic necessities for society and industry, so PT Madubaru has a great opportunity to maximize its sales. The aim of this research is to determine recommendations for company development strategies at PT Madubaru. The method used in this research is the Business Model Canvas and SWOT analysis. In the SWOT analysis there is a weighting for each factor which will produce a score value for the internal factors and external factors. On the internal factor (Strength-Weakness) a score of -0.050 was obtained. Meanwhile, for external factors (Opportunity-Threat) a score of 0.834 was obtained. These two factors inform that the company is in quadrant III. This means that PT Madubaru experiences weaknesses in various (internal) ways, so that profitable opportunities are difficult to achieve. A suitable strategy to use in this quadrant is the turn-around strategy. The focus of this strategy is to minimize internal problems so that the company can take advantage of better opportunities.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Strategi Perusahaan, BMC, SWOT, IFAS, EFAS
Subjects:	T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	DWI CAHYO AVIANTO
Date Deposited:	15 Nov 2023 07:46
Last Modified:	15 Nov 2023 07:46
URI:	http://eprints.ums.ac.id/id/eprint/118160

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