Hubungan Antara Intensitas Belanja Online Dan Kontrol Diri Dengan Perilaku Konsumtif

Ningtyas, Mila Sari Wahyu and , Drs. Soleh Amini, M.Si, Psikolog (2023) Hubungan Antara Intensitas Belanja Online Dan Kontrol Diri Dengan Perilaku Konsumtif. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Online shopping is a buying and selling activity to meet online needs, which was originally carried out in a traditional face-to-face manner, now that technology has changed to online through online shopping applications. Online shopping is one of the factors that influence the increase in consumptive behavior. Consumptive behavior is always related to the intensity of spending and self-control of the individual. The purpose of this study is to focus on knowing the relationship between online shop shopping intensity and self-control with consumptive behavior. This study uses a quantitative approach using statistical methods multiple correlation techniques. The population in this study were female students at the Muhammadiyah University of Surakarta with the criteria of having an online shop shopping application. Sampling used the Accidental Purposive Random Sampling technique with a total sample of 119 female students. The analysis technique in this study was multiple linear regression using IBM SPSS 25 Statistics. To obtain the data, researchers used 3 psychological measurement scales, namely the shopping intensity scale, the self-control scale, and the consumer behavior scale. The research results obtained by the value of R = 0.973 and a sig value (0,000) which means that there is a significant relationship between the variables of shopping intensity and self-control with consumptive behavior. Then on shopping intensity and consumptive behavior the value is (r) 0.973 and a sig value (0,000) which means that there is a significant positive relationship between spending intensity and consumptive behavior, or the higher the shopping intensity, the higher the consumptive behavior, and vice versa. And for self-control and consumptive behavior, the value (r) is 0.008 and a sig value (0,465) which means there is no significant relationship between self-control and consumptive behavior. The effective contribution of the independent variable to the dependent variable in this study was 94.8% with details, the contribution from the shopping intensity variable was 94.77% and the contribution from the self-control variable was -0.0064 while 5.2% was related to other variables not examined.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Online shopping intensity, self-control, consumptive behavior
Subjects:	B Philosophy (General); Religion > BB Psychology H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	MILA SARI WAHYU NINGTYAS
Date Deposited:	14 Nov 2023 06:58
Last Modified:	14 Nov 2023 06:58
URI:	http://eprints.ums.ac.id/id/eprint/118136

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