Taqqiyah, Anindita Rona and , Arif Surya Kusuma, S.I.Kom., M.A (2023) Representasi Disabilitas pada Iklan Crowdfunding Sahabat Beramal Jariyah. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Advertisements play a role in creating perceptions of disability in changing society's paradigm. People with disabilities experience discrimination, starting from their physical abilities and abilities. This research discusses how people with disabilities are portrayed through advertising crowdfunding especially on Instagram accounts Sahabat Beramal Jariyah. This research uses a qualitative approach with semiotic research methods by Roland Barthes. The data collection technique used is documentation. This research uses Stuart Hall's Representation theory. The research results show that people with disabilities are described in two ways, namely difficulties in working and independence. This depiction of the independence of people with disabilities has changed from the local myth that people with disabilities cannot be independent and depend on other people.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Representation, People with Disabilities, Advertising Crowdfunding |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANINDITA RONA TAQIYYAH |
| Date Deposited: | 31 Oct 2023 02:19 |
| Last Modified: | 31 Oct 2023 02:19 |
| URI: | http://eprints.ums.ac.id/id/eprint/117642 |
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