DIFFUSION OF INNOVATION CHANGING CASH PAYMENTS INTO DIGITAL PAYMENTS USING QRIS IN PASAR GEDE SURAKARTA

Nurrohman, Syarif and -, Sidiq Setyawan, M.I.Kom (2023) DIFFUSION OF INNOVATION CHANGING CASH PAYMENTS INTO DIGITAL PAYMENTS USING QRIS IN PASAR GEDE SURAKARTA. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Adoption of QRIS payment innovations will be faster if information about these innovations is disseminated through effective communication and appropriate communication channels, thereby minimizing misunderstandings and providing easy understanding for adopters. QRIS is a renewable payment method as a form of reform in the economic sector created by Bank Indonesia to provide convenience, comfort, and security for economic transaction activists. This research was conducted to discover how the diffusion of innovation from conventional payments to digital payments uses QRIS. This type of research is qualitative research with a descriptive approach. Data from interviews and observations become primary data. The 2 sampling technique used in this study was purposive, with the sources studied being sellers and visitors at Pasar Gede Surakarta who had decided to use QRIS. This study uses an interactive data analysis model: data collection, data reduction, data presentation, and conclusion. Then triangulation of sources becomes a data validation model in this study. The results of this study indicate that the diffusion of innovation from conventional payments to digital payments using QRIS at Pasar Gede Surakarta is the diffusion of innovations with a centralized system—the diffusion process of innovation through the elements: innovation, communication channels, timeframe, and social systems. QRIS payments fulfill five innovation characteristics, but one characteristic does not satisfy adopters, which causes slow adoption of innovations in research sites. The QRIS innovation was disseminated through several communication channels, from interpersonal communication to outreach, and through the mass media by using banners and posters around the Pasar Gede area, Surakarta. Using these two communication channels supports public awareness of the QRIS innovation. The time for adopting an innovation is different for each adopter. The innovation diffusion process in this research goes through five stages: knowledge, persuasion, decision, implementation, and confirmation. The adoption process in this study went smoothly and well. The informants went through these stages until they finally accepted and were determined to adopt innovations in digital payments using QRIS.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Diffusion of Innovations, Digital Payment with QRIS, Conventional Payment, Digitization
Subjects:	H Social Sciences > HE Communications T Technology > T Technology (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	SYARIF NURROHMAN
Date Deposited:	07 Oct 2023 01:13
Last Modified:	07 Oct 2023 01:13
URI:	http://eprints.ums.ac.id/id/eprint/117353

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