Strategi Komunikasi Pemasaran @sinarkosmetik_id Melalui Instagram

Pertiwi, Canda Pia and , Budi Santoso, S.Sos, M.Si (2023) Strategi Komunikasi Pemasaran @sinarkosmetik_id Melalui Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Advances in technology and information that are popular with the community, one of which is social media. Instagram is an online sales medium in marketing a product. Online marketing is used as a means of communication between the production of goods, services and consumers. Promotions carried out by online shop owners aim to provide information about products and explain to buyers about the benefits of the products being sold. This research discusses the @sinarkosmetik_id marketing communication strategy through Instagram. In research using qualitative methods through a descriptive approach. Obtain primary data through in-depth interviews with Instagram users as well as Instagram followers @sinarkosmetik_id account. Secondary data was obtained through literature studies from relevant and valid journals, books, websites, as well as observing the social media Instagram account @sinarkosmetik_id which is used for promotion. The focus of this study is to analyze data using the promotion mix with the mix namely advertising, sales promotion, personal selling, public relations and publicity, as well as direct marketing where the Instagram account @sinarkosmetik_id is a marketing communication medium. As a result, the Instagram account @sinarkosmetik_id has implemented promotion mix analysis where Instagram features are used in carrying out marketing communications.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, Online Shop, Promotion Mix
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	CANDA PIA PERTIWI
Date Deposited:	04 Oct 2023 09:04
Last Modified:	04 Oct 2023 09:04
URI:	http://eprints.ums.ac.id/id/eprint/117317

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