Pengaruh Akun Instagram "@agendasolo" dalam Meningkatkan Daya Tarik Masyarakat Surakarta terhadap Aktivitas Kota Surakarta

Ningrum, Dewi Puspita and , Budi Santoso, S.Sos., M.Si (2023) Pengaruh Akun Instagram "@agendasolo" dalam Meningkatkan Daya Tarik Masyarakat Surakarta terhadap Aktivitas Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Instagram, which was originally only used to share photos or videos, now Instagram can be used by users as a medium for sharing news. With Instagram, people don't need to open news or information portals through the website because all the news they want can be obtained through one platform, namely Instagram. Instagram makes it easy for users to share information with other users. One account that utilizes Instagram social media to disseminate information is the Instagram account @agaendasolo. @agendasolo is an Instagram account based on information content about the Surakarta area. The purpose of this study was to find out whether the people of Surakarta are interested in the Instagram account @agendasolo in knowing the activities of the City of Surakarta. The research method used in this research is quantitative. The theory used is the theory of Uses and Gratification. The data collection in this study was by distributing questionnaires to 100 respondents who were determined through purposive sampling and calculated using the slovin formula. Seeing that social media has a positive effect on visiting intentions, it can be concluded that social media has a very important role in influencing visiting intentions at tourist objects in Surakarta. The implication of this research is that social media can disseminate information quickly.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Social Media Management, Content, Instagram, information
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	DEWI PUSPITA NINGRUM
Date Deposited:	04 Oct 2023 03:54
Last Modified:	04 Oct 2023 03:54
URI:	http://eprints.ums.ac.id/id/eprint/117315

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