Ramadhani, Cahya and , Budi Santoso, S.Sos., M.Si (2023) Pengaruh Media Sosial Instagram terhadap Gaya Hidup Mahasiswa Ilmu Komunikasi Angkatan 2021 Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The development of communication technology, increasingly rapidly. Likewise on social media Instagram. This social media has a lot of impact on students, not only positive impacts, but also negative impacts appear in it. There are several negative impacts from using Instagram, one of which is the emergence of consumptive behavior. This behavior arises because students use Instagram to access online store accounts or see someone's excessive lifestyle. This study aims to examine and measure the effect of Instagram Social Media on the Lifestyles of Communication Studies Students Class of 2021 Muhammadiyah University of Surakarta. This type of research is explanatory research with a quantitative approach. The quantitative descriptive research method instrument that researchers use is a questionnaire (questionnaire). then the analysis technique used in this study using simple linear regression analysis. The results of this study indicate that there is an influence of Instagram Social Media on the Lifestyle of Communication Studies Students Class of 2021 Muhammadiyah University of Surakarta. This is evidenced by the sig (2-tailed) value obtained at 0.000. Because the magnitude of the sig (2-tailed) value is less than 0.01 (0.000 <0.01), then Ho is rejected, which means that there is an influence of Instagram Social Media on the Lifestyle of Communication Studies Students Class of 2021 Muhammadiyah University Surakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Media Sosial Instagram, Gaya Hidup Mahasiswa, regresi |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | CAHYA RAMADHANI Suratmi |
| Date Deposited: | 30 Sep 2023 03:22 |
| Last Modified: | 30 Sep 2023 03:22 |
| URI: | http://eprints.ums.ac.id/id/eprint/117278 |
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