Personal Branding @Topiksudirman melalui Instagram

Pradana, Adam Kurnia and , Agus Triyono, S. Sos., M.Si. (2023) Personal Branding @Topiksudirman melalui Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine personal branding of @Topiksudirman via Instagram. The type of research used in this study is a type of qualitative research with a descriptive approach. The data used in this study consisted of primary data and secondary data. Primary data, namely personal branding @topicsudirman through Instagram obtained through interviews with informants or sources selected using a purposive sampling technique. While secondary data, namely information collected by researchers through other parties that are used to complement the primary data. The techniques used to collect data are (1) interviews, observation and documentation. The data validity technique used in this study uses source triangulation. Then the data analysis technique used in this study is interactive data analysis which includes data reduction, data presentation and drawing conclusions or verification. The results of this study found that the personal branding built by Topik Sudirman through the Instagram account @Topiksudirman has been able to fulfill 11 concepts of forming personal branding. Through the personal branding that was built, Topik Sudirman tried to be himself by expressing past experiences and consistently trying to express those past experiences into works, be it videos or photos. Topic Sudirman conveyed a cool main message through the personal branding he built, namely that even if someone feels that he has a physical deficiency, he must still work and be able to change the negative things he has into positive things for others. . Apart from that, another message that Topik Sudirman wants to convey is to always try to respect your parents, especially your mother because when you are hurt by a woman you like, it is the parents who will always think about our future.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Personal branding, instagram, qualitative.
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ADAM KURNIA PRADANA
Date Deposited:	30 Sep 2023 02:52
Last Modified:	30 Sep 2023 02:52
URI:	http://eprints.ums.ac.id/id/eprint/117274

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