Dhany, Kahfy and , Drs. Wiyadi, M.M., Ph.D (2023) Analisis Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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ANALISIS PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI.pdf Download (584kB) |
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Abstract
This research focuses on researching the retail sector especially in the field of minimarket, the retail industry is also a very crucial subsector for the Indonesian economy. The research aims to find out how much the influence of price perception, quality of service on customer loyalty with customer satisfaction as a mediation variable in the time of the covid-19 pandemic in which some sectors of the economy have been negatively impacted, but the retail sector can still have a positive impact. This type of research is quantitative research and data collection techniques using questionnaires. The sample used in this study was 100 respondents. Data analysis in this study uses validity, reliability, and multicollinearity or outer model and inner model. The hypothesis is tested using path coefficient and indirect path. The test tool used is SMART PLS version 4.0. The results of this study indicate that price perceptions, service quality, and customer satisfaction have a positive and significant effect on customer loyalty at Mekar Sumber Alam Sragen Store. The results in this study also show that price perceptions and service quality have a positive and significant effect on customer satisfaction at Mekar Sumber Alam Sragen Store. The last result in this study also shows that perceived price and service quality have a positive and significant effect on customer loyalty mediated by customer satisfaction at Mekar Sumber Alam Sragen Store.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Price Perception, Service Quality, Customer Satisfaction, Customer Loyalty. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD281 Manajemen SDM H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | KAHFY DHANY |
| Date Deposited: | 26 Aug 2023 02:38 |
| Last Modified: | 26 Aug 2023 02:38 |
| URI: | http://eprints.ums.ac.id/id/eprint/117008 |
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