Komunikasi Pemasaran Vendor Photo Di Kota Solo Dalam Membangun Brand Awareness

Sigit Setiawan, Muhammad and , Sidiq Setyawan, S.I.Kom., M.I.Kom (2023) Komunikasi Pemasaran Vendor Photo Di Kota Solo Dalam Membangun Brand Awareness. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research discusses Marketing Communication, which focuses on several photo vendors in Solo City, aiming to build brand awareness. The research problem in this study is how marketing communication of photo vendors in Solo City contributes to building brand awareness. The objective of this study is to understand how marketing communication of photo vendors in Solo City works to enhance awareness and improve the effectiveness of their marketing communication implementation. This is a qualitativeresearch with a marketing communication approach. The population for this research consists of photo vendors in Solo City. The samples used in this study are Arvis Photo, Sejajar Creative, and Panic Artwork. The researcher selected the samples using purposive sampling technique. Data collection was conducted through interviews and documentation. The data analysis technique used in this study is the interactive model developed by Miles and Heberman to align and test the validity of the data, employing triangulation of sources to ensure data validity.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Keywords: Marketing Communication, Brand Awareness, Qualitative.
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	MUHAMMAD SIGIT SETIAWAN
Date Deposited:	21 Aug 2023 06:53
Last Modified:	21 Aug 2023 06:53
URI:	http://eprints.ums.ac.id/id/eprint/116616

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