Asmarani, Tarisa and , Rina Sari Kusuma, M.I.Kom (2023) Perilaku Komunikasi Penggemar Musik Nayeon Pop Pada Media Tiktok. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to understand the communication behavior of K-pop fans as an audience for Nayeon Pop music through Tiktok media. The research method used is a qualitative descriptive with interview techniques to explore the subjective experiences of fans in enjoying K-pop music through Tiktok media. This research involved four sources who are fans of K-pop music, especially Nayeon Pop along with observations through the content listed on the sound Pop. The results showed that the experience of Nayeon Pop fans in enjoying music through Tiktok media involves a motivation and goals such as interest in the Idols they like and providing support to Idols in various ways, such as liking and commenting on videos, sharing post, creating content with certain themes and following trending challenges. Fans also use Tiktok to strengthen the identity and experience of their community as Nayeon fans. This study can be an important contribution to understanding the phenomenon of K-pop fans through social media and its implications in the music and marketing industry.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | K-pop, communication behavior, fans, Tiktok |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | TARISA ASMARANI |
| Date Deposited: | 19 Aug 2023 07:44 |
| Last Modified: | 19 Aug 2023 07:44 |
| URI: | http://eprints.ums.ac.id/id/eprint/116369 |
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