SAPUTRI, ANNA FARICHA and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2023) THE INFLUENCE OF THE VALENTINO ROSSI MODEL ON BUYING INTEREST IN YAMAHA MOTORCYCLE ADVERTISING IN KEBUMEN. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the effect of the Valentino Rosi model on consumer buying interest in Yamaha motorbikes, especially in Kebumen, Central Java. This research is a quantitative research with a sampling technique, namely purposive sampling and data collection was carried out by distributing questionnaires to 100 respondents. The variables observed in this study are the Valentino Rosi model (x) as the independent variable and buying interest (y) as the independent variable. This study uses the VisCAP theory (Visibility, capability, Attractivity and Power) to see what influences can attract consumers to buy Yamaha motorcycles when using Valentino Rosi as a model. The results show that the selection of the Valentino Rosi model has a positive effect of 34.4% and the remaining 65.6% is not explained in this study. Then, for every 1% addition to the Valentino Rosi model, the buying interest variable increases by 0.045.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Buying Interest, Influence Model, VisCAP theory |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANNA FARICHA SAPUTRI |
| Date Deposited: | 18 Aug 2023 07:55 |
| Last Modified: | 18 Aug 2023 07:55 |
| URI: | http://eprints.ums.ac.id/id/eprint/116134 |
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