Exploring The Intricacies Of Service Marketing: A Personal Reflection On The Course Experience

Hermifalisa, Amelia Haya and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2023) Exploring The Intricacies Of Service Marketing: A Personal Reflection On The Course Experience. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Satisfying quality and customer service is essential to the company's success. Service Marketing has experienced significant growth over the years, fueled by the increasing emphasis on customer experience and the rising demand for services in various sectors. The digital revolution and technological advancements have also played a crucial role in reshaping the way services are delivered and marketed, making it imperative for marketers and business managers to understand the intricacies of this evolving domain. Therefore, this essay aims to provide a sound understanding of the concepts, strategies, and practices in Service Marketing which are essential for aspiring marketers and business managers. Overall, this essay provides a detailed and easy-to-understand description of the Service Marketing course and its impact on the author's learning journey. Keywords: Service Marketing, Marketing, Customer Relations, Customer Satisfaction

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Service Marketing, Marketing, Customer Relations, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b101173007
Date Deposited:	15 Aug 2023 06:31
Last Modified:	21 Aug 2023 04:05
URI:	http://eprints.ums.ac.id/id/eprint/115632

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